Sandeman's relationship with art is centuries old. Artists have always been called upon to contribute to the visual universe of a brand that from an early age valued a sophisticated approach to its communication.
This project is an opportunity to revisit this extraordinary heritage and remember the pieces, drawings, and paintings that are a part of our imagination. It is also a commitment to a future that is closer to the artistic universe, with space to continue history through the artists who create images of our time. It is a path that Sandeman wants to share with everyone, incorporating the art that comes from these collaborations into its products and communication.
We started with artist Mário Belém, and the integration of historical iconography in the universe of a contemporary artist, resuming a movement to renew the symbolic value of the Sandeman universe.