The First Don in a Bottle of Don

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1935

The First Don in a Bottle of Don

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Although drawn in 1928, our dramatic caped silhouette was named "The Don" only in 1935 - when it first appeared in the label of a new Porto Tawny called Dry Don.

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From 1935 on, The Sandeman Don became a constant presence in Sandeman wine labels.

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It is one of the 3 most famous characters in the Alcoholic drinks industry worldwide.

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