Closing the Sale, Delivering the Goods

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Closing the Sale, Delivering the Goods

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The Company’s sales and distribution was always substantial. The first Sandeman sales man was appointed in 1903 and few years later a full sales network was selling Sandeman wines throughout the world.

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Sandeman’s success was built on innovations like a huge ad in the Irish Times announcing that a “case of six Sandeman Wines was available for 15s (75p) and delivered at home”...

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... and the Sandeman Window Dressing Service that took display materials to wine merchants throughout the country around 1930.

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