The First to Brand a Brand

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1877

The First to Brand a Brand

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The GSC (George Sandeman & Co.) brand - as it would originally been branded into the wine casks since 1805 - was registered as a trade mark on 23 March 1877.

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Registering marks had only been possible since the previous year, when the first Trade Mark Registration Act allowed formal registration of trademarks at the UK Patent Office for the first time.

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And so the Sandeman brand is one of the oldest trade marks still in use, and today is registered in 130 countries around the world.