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The Don...

Building an icon

In 1928 George Massiot Brown was an artist working for the Lochend Printing company, who approached Sandeman for business. Sandeman requested some designs for posters, and the remarkable silhouette of the Don was born.

Dressed like the Spanish caballeros de Jerez in a Portuguese student's cape and wide-brimmed hat, the Don cuts a dark, dramatic figure with his glass of ruby coloured Porto.

George Massiot Brown was well aware that French poster artists were very much in vogue, so signed his artwork as G. Massiot to hide his Scottish origins.

Little did he know that The Don would be the very first iconic logo for a wine. Recognised throughout the world, The Don represents the mystery and sensuality that communicates the Sandeman brand.

Find The Don and you find the unique taste of Sandeman. Enjoy!